How Attribution Certification Works
To become Attribution Certified, you will need to pass each of the following courses below in order starting with Attribution Fundamentals, The Consumer Journey, Modeling & Validation and Attribution Outcomes.
|Attribution Fundamentals||Attribution Fundamentals covers basic and intermediate concepts, including types of attribution, contribution to the organization and a brief history of the industry to date.|
|The Consumer Journey||The Consumer Journey course covers a complete understanding of the Consumer Journey and gain insight to potential roadblocks to a complete path for Attribution.|
|Modeling & Validation||The Modeling & Validation course, Data collection and validation, data modeling and best practices for validating Attribution models.|
|Attribution Outcomes||The Attribution Outcomes course – Anticipated results + impact on the Org, including optimization for Marketing and budgeting for Finance.|
Why Get Certified?
Attribution Certification is a self-paced online professional certification where you will examine challenges faced by organizations striving to be ‘data-driven’ and learn the necessary approaches and validation for success.
Certification fees of $1999 are waived as part of your 4A’s membership.
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. Click here for more information on enterprise solutions for your organization.
"Attribution is one of those things, more talked about than done. It’s only reasonable to remind ourselves how new this is."