Upon completion of Attribution Outcomes, the student will know how to:  utilize Attribution, prepare a budget, how to optimize media across and within channels, and how to eliminate wasted spend including digital daypart fraud.

• Understand how to utilize Attribution to determine time value of media tactics.
• Understand how to use Attribution to create a budget.
• Attribution for Creative Optimization
• Attribution for Intra-Channel Optimization
• Attribution for TV & Radio Optimization
• Utilizing Attribution to eliminate wasted media spend
• The Impact of Attribution on overall media ROI
• The Impact of Attribution on media budgets

This person’s account is verified.

C3 Metrics certifies their successful completion of the course work.