Upon completion of Attribution Outcomes, the student will know how to: utilize Attribution, prepare a budget, how to optimize media across and within channels, and how to eliminate wasted spend including digital daypart fraud.
- Understand how to utilize Attribution to determine time value of media tactics.
- Understand how to use Attribution to create a budget.
- Attribution for Creative Optimization
- Attribution for Intra-Channel Optimization
- Attribution for TV & Radio Optimization
- Utilizing Attribution to eliminate wasted media spend
- The Impact of Attribution on overall media ROI
- The Impact of Attribution on media budgets
This person’s account is verified.
C3 Metrics certifies their successful completion of the course work.