This student has completed the following courses and has built a strong foundation and understanding of Attribution. Courses completed include Attribution Fundamentals, The Consumer Journey, Modeling & Validation, and Attribution Outcomes.
Attribution Fundamentals covers basic and intermediate concepts, including types of attribution, contribution to the organization and a brief history of the industry to date.
The Consumer Journey course goes over a complete understanding of the Consumer Journey and gain insight to potential roadblocks to a complete path for Attribution.
Modeling & Validation focuses on the four fundamentals of Attribution: Data Collection, Data Validation, Data Modeling and Model Validation with best practices for marketers to follow to prevent erroneous attribution outcomes.
Attribution Outcomes teaches the student how to utilize Attribution, prepare a budget, how to optimize media across and within channels, and how to eliminate wasted spend including digital daypart fraud.
- Attribution Defined
- Attribution Types
- History of Marketing Attribution platforms
- AIDA vs. ORAC
- Ad Viewability
- Cross Device
- In Store/Offline
- Data Collection
- Fraud Detection
- Modeling Options
- ROI & Impact on Media Budgets
This person’s account is verified.
C3 Metrics certifies their successful completion of the course work.