Attribution Fundamentals
Learn a high level overview of attribution, its contribution in todays marketing planning and buying, types of attribution models and a history of the industry to date.
Course Description
Attribution Fundamentals
Attribution Fundamentals covers basic and intermediate concepts, including types of attribution, contribution to the organization and a brief history of the industry to date.
- Lesson 1: Attribution Defined
- Lesson 2: Types of Attribution
- Lesson 3: Attribution History
FAQ
- How long will the course take to complete?
If you go through the course content sequentially, we expect the course to take 1-2 hours to complete, depending on your level of familiarity with the course content. - If I have a question about the course, who should I ask?
For any questions about the course, please contact the course instructor directly. - How long will I have to earn a certificate of completion?
You may earn a certificate of completion at any time. You can track your progress through the course in your My Courses pages and return at any time to complete the course assessment. Note that you will need a score of 80% or better the assessment to earn a certificate of completion. - How much do Attribution Certification courses cost?
Individual courses are not available for purchase and are only available as part of the overall Attribution Certification program. Please check with your program leader as discounted pricing or scholarship may be available from your organization. - What are the system requirements to take this course?
To view the course content and complete the activities, you will need an Internet-enabled device. Make sure you use one of the following browsers: Google Chrome, Firefox, or Safari with Internet connection with 500+ Kbps. - Can I use my mobile device to view the course content?
Courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.
"Attribution is one of those things, more talked about than done. It’s only reasonable to remind ourselves how new this is."
