Attribution Certification

Professional certification offered by C3 Metrics.

How Attribution Certification Works

To become Attribution Certified, you will need to pass each of the following courses below in order starting with Attribution Fundamentals, The Consumer Journey, Modeling & Validation and Attribution Outcomes.

Course	Description
Attribution Fundamentals	Attribution Fundamentals covers basic and intermediate concepts, including types of attribution, contribution to the organization and a brief history of the industry to date.
The Consumer Journey	The Consumer Journey course covers a complete understanding of the Consumer Journey and gain insight to potential roadblocks to a complete path for Attribution.
Modeling & Validation	The Modeling & Validation course, Data collection and validation, data modeling and best practices for validating Attribution models.
Attribution Outcomes	The Attribution Outcomes course – Anticipated results + impact on the Org, including optimization for Marketing and budgeting for Finance.

Why Get Certified?

Attribution Certification is a self-paced online professional certification where you will examine challenges faced by organizations striving to be ‘data-driven’ and learn the necessary approaches and validation for success.